2024 Jeep Wrangler vs. Ford Bronco: The Ultimate Off-Road Showdown

December 16th, 2024 by
The Jeep Wrangler and Ford Bronco are iconic vehicles with rich histories. The Wrangler can trace its roots back to the original Willys Jeep used in World War II and has been a staple among adventure seekers for decades. The Ford Bronco, first introduced in 1965, returned triumphantly in 2020 after a 25-year hiatus. Both vehicles have played crucial roles in shaping the off-road vehicle market.In recent years, the resurgence of the Ford Bronco has sparked renewed interest in the segment, challenging the Jeep Wrangler’s long-standing dominance. Despite this competition, the Wrangler enjoys immense popularity among off-road enthusiasts and casual drivers alike. Our team at Auburn Chrysler Dodge Jeep Ram (CDJR) created this comparative guide to the 2024 Jeep Wrangler vs. Ford Bronco to provide a comprehensive overview of how these illustrious giants stack up against each other.

2024 Jeep Wrangler vs. Ford Bronco

Overview of the Jeep Wrangler and Ford Bronco

The 2024 Jeep Wrangler builds on its legendary status with refreshed features and improved capabilities. Key updates include enhanced off-road technology, refined interior comfort, new wheel designs, and a wider range of powertrain options. The Wrangler lineup includes eight trims, including the base Sport, rugged Sahara, and exclusive Rubicon 392 Final Edition. It’s also available in six plug-in hybrid variants.

The 2024 Bronco continues to impress with its modern interpretation of the model’s classic styling. It offers advanced off-road features, a user-friendly interior, and powerful engine options. It’s available in nine trims ranging from the entry-level Big Bend to the performance-focused Raptor.

Both vehicles target a diverse demographic, from true explorers to daily commuters, but you may find the Wrangler more appealing if you’re an off-road purist.

Performance Analysis

Comparing the specifications of the Bronco vs. Wrangler can help you make an informed decision.

Engine Options and Power

The 2024 Wrangler offers the following:

  • 3.6-liter V-6 (285 horsepower/260 lb-ft of torque)
  • 2.0-liter turbo I-4 (270 horsepower/295 lb-ft of torque)
  • 3.0-liter EcoDiesel V-6 (260 horsepower/442 lb-ft of torque)
  • 6.4-liter HEMI V-8 in the Rubicon 392 (470 horsepower/470 lb-ft of torque)
  • 4xe Plug-in Hybrid (375 horsepower/470 lb-ft of torque)

These are the 2024 Bronco options:

  • 2.3-liter EcoBoost I-4 (300 horsepower/325 lb-ft of torque)
  • 2.7-liter EcoBoost V-6 (330 horsepower/415 lb-ft of torque)
  • 3.0-liter EcoBoost V-6 in the Raptor (418 horsepower/440 lb-ft of torque)

Fuel Efficiency

The 2024 Wrangler gas models get 13-20 mpg in the city and 16-24 mpg on the highway. The 4xe Hybrid returns 49 MPGe combined.

Bronco models earn 15-20 mpg in the city and 16-21 mpg on the highway. While the SUVs offer similar fuel efficiency, the Jeep gives you a high-mileage plug-in hybrid option.

Acceleration and Top Speed

Both vehicles offer impressive acceleration, with 0-to-60 mph times ranging from 4.5 seconds for the Wrangler Rubicon 392 to around 7 seconds for the base models of both vehicles. Top speeds are generally limited to around 110-120 mph due to their off-road-focused designs. The Jeep has the advantage in this category with its more diverse powertrain range.

Transmission Options

The Jeep Wrangler offers a six-speed manual or eight-speed automatic transmission, while the Ford Bronco provides a seven-speed manual or 10-speed automatic.

Off-Road Capabilities

Both SUVs are serious off-roaders. Here’s a quick look at their off-road capabilities:

Terrain Handling Features

The Wrangler boasts the Rock-Trac 4×4 System and Tru-Lok differentials, providing exceptional traction in challenging terrain. The Bronco includes G.O.A.T. (Goes Over Any Type of Terrain) modes and Trail Control, offering tailored performance across diverse conditions. Additional standard equipment on the Jeep makes it the better option for off-road adventures.

Four-Wheel-Drive Systems

Jeep offers Command-Trac, Rock-Trac, and Selec-Trac systems, each providing unique benefits for different off-road scenarios. Ford provides its exclusive standard and advanced 4×4 setups.

Ground Clearance and Water Fording

The Jeep Wrangler offers up to 10.8 inches of ground clearance and can ford water up to 33.6 inches deep. With up to 11.6 inches of ground clearance and a water-fording depth of 33.5 inches, the Ford Bronco has a slight edge.

Off-Road Technology

Jeep’s Off-Road Pages and Trail Rail Management System provide crucial information and versatility for off-road adventures. Ford’s Trail Turn Assist and Trail One-Pedal Drive offer innovative solutions for navigating tight trails and controlling descents.

Interior and Comfort Features

The Jeep and Wrangler cabins offer comfort and convenience.

Seat Comfort and Interior Space

Both SUVs offer comfortable seating with various material options, from cloth to premium leather. Thanks to their boxy designs, they feature ample headroom, but the Bronco provides slightly more front and rear legroom than the Wrangler.

Cargo Capacity

The four-door Wrangler offers 31.7 cubic feet of cargo volume behind the rear row 72.4 and cubic feet with the rear seats folded. This is slightly less than the Bronco, which has 35.6 cubic feet behind the second row and 77.6 cubic feet when you lower the seats.

Technology and Infotainment

The Wrangler features Jeep’s Uconnect system with a standard 12.3-inch touch screen. In the Bronco, you get Ford’s SYNC 4 system and a 12-inch display. Both offer wireless Apple CarPlay and Android Auto smartphone integration, navigation, and premium audio options.

Exterior Design and Customization

The Jeep and Ford offer two- and four-door body styles with various roof options, including soft tops, hard tops, and power soft tops on the Wrangler. The Bronco features a unique modular roof system. Both SUVs allow for easy door removal, enhancing the open-air driving experience. A range of colors and appearance packages allow you to personalize your vehicle regardless of which model you choose.

Safety Features and Ratings

Standard safety features on the Wrangler and Bronco include comprehensive airbag systems, traction control, and stability control. Higher trim levels in both lineups offer advanced driver-assistance systems, such as adaptive cruise control, blind-spot monitoring, and forward collision warning. The National Highway Traffic Safety Administration awarded the four-door 2024 Wrangler and two-door Bronco a five-star safety rating. Both SUVs have a strong reputation for reliability and long-term durability.

Cost of Ownership and Value Proposition

The starting MSRP for the entry-level Jeep is $31,995, significantly less than the Ford’s $39,630. Historically, the Wrangler has a higher resale value than the Bronco. Maintenance costs for both SUVs can be higher than average due to their off-road capabilities, but Jeep and Ford offer comprehensive warranty coverage.

Towing Capacity

When properly equipped, the 2024 Wrangler Rubicon can tow up to 5,000 pounds, giving it the edge over the Bronco Raptor with a maximum towing capacity of 4,500 pounds. Both SUVs can handle small trailers or boats.

Test-Drive the 2024 Jeep Wrangler at Auburn CDJR Today

The iconic Jeep Wrangler and Ford Bronco offer exceptional capabilities and unique driving experiences. The Wrangler’s long-standing reputation, diverse powertrain options, and strong community make it the standout choice if you’re seeking a proven off-road champion.

To experience the 2024 Jeep Wrangler firsthand, visit our Auburn CDJR dealership and let our expert team help you find the perfect model for your next adventure. Don’t miss out on the opportunity to own this legendary SUV. Schedule your test-drive today.

Posted in Jeep Wrangler